Owning podcast content will be crucial for Spotify to convince listeners to switch platforms. However, after 15 years, there is finally real competition coming to take Apple's throne.
It has captured the majority of listenership by pre-loading its podcast app on new devices, making it free for its 1 billion-plus users to download and stream shows. Apple started out as the leader in the space, allowing users to download shows as early as 2005.
now understand what a podcast is, up from only 49% in 2015. 29".The music streaming service is branching out with a big bet on podcasts.
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